Discover the Aseel range of trusted cleaning and personal care products, developed for homes, businesses and everyday life.
Aseel is the flagship brand of Daaboul & Al-Mufti International Detergents, specializing in the development and manufacturing of detergents and home care products since 1992.
With decades of industrial expertise, we are committed to delivering high-quality products, reliable performance, and effective solutions for everyday cleaning needs.
Industrial Expertise
Reliable Performance
High-Quality Products
Wide Product Range
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Explore Aseel’s featured cleaning and personal care products…
A family-size laundry liquid for colored clothes, meeting frequent washing needs and offering practical use across…
A multi-purpose household cleaner that helps clean different surfaces and offers a practical solution for everyday…
A liquid hand soap for everyday cleansing, offering practical use and helping leave hands feeling clean…
A concentrated cleaning gel in a practical squeeze bottle, designed for controlled dispensing and reliable performance…
From trusted manufacturing expertise to flexible private-label solutions, Aseel delivers reliable products backed by quality, innovation and years of industry experience.
Years of Experience
Formula Development
Consistent Performance
Pricing
Product Solutions
International Markets
Contract Manufacturing
Formulation and testing
We develop Aseel formulations inside the company’s own laboratories, and we monitor raw materials, production stages and the finished product to deliver consistent quality and reliable performance.
Incoming materials are checked against specification before they enter production.
Mixing, processing and filling are monitored at every stage of the line.
Performance and stability are tested before a batch is released to market.
We are building a new stage of expansion, backed by earlier export experience across a number of Arab and regional markets.
Local coverage through a distribution and agent network, with production lines serving daily household and institutional demand.
The next destination in our expansion plan, with work under way on registration requirements and local market specifications.
The Gulf, Iraq, Libya and a number of African markets — the experience this new stage is built on.
Develop your products under your own label, drawing on the experience of Daaboul & Al-Mufti International Detergents in formulation, manufacturing and filling.
We tune the formula, performance and fragrance to your market's requirements and cost target.
Production on our own lines at agreed volumes, with quality control at every stage.
Choose the container and size, and we produce the label and packaging under your brand.
Product files and quality documents for registration and export, then delivery.
Production minimums that suit new projects and repeat orders alike.
Support in choosing the container and applying your brand to the product.
Guidance from the first sample through to stable commercial production.
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Aseel is a brand owned and manufactured by the Global Detergents Company (Daaboul & Mufti).
