Markets and export

Where Aseel has been, and where it is heading

The company has previously exported its products to Saudi Arabia, Qatar, Bahrain, the United Arab Emirates, Oman, Iraq and Libya, along with a number of African markets. That experience is the foundation of the stage we are in now — and we would rather state it plainly than present past markets as current ones.

Previously exported to

Saudi Arabia
Qatar
Bahrain
United Arab Emirates
Oman
Iraq
Libya
A number of African markets
The picture today

One active market, one in the plan, and the ground we have covered before

Active market — Syria
In the expansion plan — Saudi Arabia
Previous export markets

Bahrain is too small to read at this map scale; it is listed above with the other previous export markets.

Current presence

What is actually running right now

Three honest lines: one market we serve, one network we are widening, and one market we are still working to enter.

Syria — active market

Our home market. Production, distribution and an agent network serving households and institutional buyers.

Widening local distribution

Extending coverage across governorates by adding distributors and points of sale.

Saudi Arabia — entry in progress

Registration requirements and local specifications are being worked through. Not an active market yet.

The new stage

Four things this expansion actually consists of

Not a slogan about growth — four concrete workstreams we are running now.

Restoring regional presence

Re-opening the markets we already know, starting with the Gulf, with the registration work each one requires.

Building a distributor network

Appointing distributors with real coverage rather than selling opportunistically into a market.

Working with importers

Direct terms with importers and trading houses, including consolidated and mixed-container orders.

Products built for each market

Adjusting concentration, fragrance, pack size and labelling to what a specific market expects.

Why partner with us

Eight reasons a distributor picks a manufacturer, not a middleman

You are dealing with the factory that owns the brand — which is what makes pricing, packing and formula changes negotiable in the first place.

Direct manufacturing

No intermediary between you and the production line.

Long industrial experience

Manufacturing detergents continuously since 1992.

A wide range

Laundry, dishwashing and surface care across multiple pack sizes.

Competitive pricing

In-house production keeps landed cost workable for your shelf.

Packaging flexibility

Pack sizes, containers and carton configurations to suit your market.

Custom development

New formulas or adjusted versions developed in our own laboratories.

Private label support

Full contract manufacturing under your own brand and specification.

Prior export experience

We have shipped, documented and cleared goods across the region before.

Get in touch

Two ways to start a conversation

Tell us the market and the products, and we will come back with pricing, pack options and available quantities for your case.

For distributors

Become a distributor

For companies that want to represent Aseel in their market with real distribution coverage behind them.

What the form asks for

  • Company name
  • Country
  • City
  • Years of experience in distribution
  • Product categories you currently distribute
  • Number of points of sale you serve
  • Areas or governorates you cover
  • Expected order volume
  • Contact details
  • Company profile (file upload)

Contact person
Please include the country code.
For example: detergents, food, personal care, paper products.
Where your vans and salesmen actually reach.
Paste a Drive or Dropbox link, or email the profile to info@aseeldetergent.com.
For importers

Request an export quotation

For importers and trading houses that need a price and specification against a defined order.

What the form asks for

  • Country
  • Products required
  • Quantity
  • Pack type and size
  • Target market
  • Terms required (Incoterms, payment, documents)
  • Preferred contact method

Contact person
Please include the country code.
Where the goods will actually be sold, if different from your own country.
Product names and sizes. For example: automatic laundry powder 3.5 kg, dishwashing liquid 1 L.
Per product where possible, or the total container load.
Payment terms, labelling language, certificates of analysis or conformity, shelf life, registration documents.

Prefer email? Write to info@aseeldetergent.com with the same details and it reaches the same desk.