Sun to Thu
08am - 09pm
-
-
info@aseeldetergent.com
Send mail
-
Call Anytime
-
Damascus-Daraa highway
Syria
R&D and Quality
R&D and Quality
Quality is a system here, not a final inspection
At Aseel, quality begins with how raw materials are selected and runs through formulation, manufacturing, filling and the final check on the finished batch. Every stage carries a specification — and nothing moves to the next stage until that specification is met.
In-house laboratory
Formulation and testing
Research and development
Development work happens in our own laboratories
Formulas are not bought in and repackaged. They are built, tested and adjusted in-house — which is what lets us change a product when a market asks for something different.
In-house formulation
Formulas are developed inside the company's own laboratories, from first sample to production recipe.
Raw material testing
Incoming materials are tested against specification before they are cleared for production.
Improving existing products
Current formulas are reviewed and refined for performance, stability and cost.
New product development
New products are taken from concept through to a stable, repeatable production formula.
Market-specific adaptation
Concentration, fragrance and packaging adjusted to what each market actually expects.
Private label support
Development work for clients producing under their own brand and specification.
Quality control
Six checkpoints between raw material and pallet
Control is not a department at the end of the line. It runs alongside production, with a documented check at every transition — so a problem is caught at the stage it appears, not after the batch is filled.
Documented at every stage
Incoming material inspection
Every delivery is checked against its specification sheet before it enters the store.
In-process monitoring
Mixing, processing and filling are watched at each stage of the line.
Stability testing
Retained samples are observed to confirm the formula holds over time.
Colour, fragrance and viscosity
Sensory and physical properties matched to the approved reference sample.
Finished product testing
Performance is verified before a batch is released to the market.
Packaging and filling control
Fill volumes, seals, labels and cartons checked before dispatch.
How we work
Eight stages from raw material to ready‑to‑ship
The same sequence runs for an Aseel product and for a private-label order — only the label at the end changes.
01
Raw material selection
Suppliers and materials chosen against our own specifications.
02
Formulation
The formula is built, balanced and costed in the laboratory.
03
Laboratory testing
Performance, stability and safety checks on the sample.
04
Pilot production
A trial batch confirms the formula behaves on real equipment.
05
Manufacturing
Full production on our own lines with in-process control.
06
Finished product testing
The batch is verified against the approved reference.
07
Filling and packaging
Filled, sealed, labelled and cartoned to specification.
08
Ready for distribution
Documented, palletised and released for delivery.
Quality, consistency, price
Three pillars that make Aseel worth carrying
A distributor reorders for one reason: the second delivery performs exactly like the first, at a price the shelf can carry.
Pillar 01
High quality
Specification-led formulation, tested at every stage from raw material to finished batch.
Pillar 02
Consistent performance
The same result in every bottle and every production run — batch after batch.
Pillar 03
Competitive pricing
Efficient in-house production keeps the price workable for retail and institutional buyers alike.
Documentation
Certificates and licences
Registration and quality documents are shared with distributors, importers and private-label clients on request.
Commercial register
Company registration for Daaboul & Al-Mufti International Detergents.
Industrial register
Industrial licence covering the production facility in Deir Ali.
Quality certificates
Issued quality certificates, where available for the product line.
Analysis and conformity
Certificates of analysis or conformity, issued per batch on request.
Additional licences
Further permits relevant to a specific market, tender or registration file.
Documentation pack
Open the downloads page for catalogues and available documents.
Some documents are issued per shipment or per market and are prepared on request. Tell us which market you are registering in and we will send the matching file.
Aseel Detergent
Aseel is a brand owned and manufactured by the Global Detergents Company (Daaboul & Mufti).
- +963 993 377 082
- Damascus-Daraa highway